• jacquelinebruce

How can the masters of the decks become the masters of the universe?

1,000,000,000 animals. The total loss of wildlife feared in Australia as a result of the bushfire crisis according to Chris Dickman, an Ecologist from the University of Sydney.

Like anyone who’s following the Australian bushfires, I’m frightened by the images, the stories and watching the news. The koala's being burned (the pic below is Billy who survived - you can find his story here). The burnt out homes. The angry fireman speaking to the media on their way to fight the fires. Armageddon. For Australia, for the planet, for humanity, for life.

On social media, it’s easy to feel disconnected. It’s almost a parallel universe. Like aliens on another planet, we watch the horror unfold on our floating screen in our space age living room complete with talking speaker. Horrified and helpless we momentarily put the floating screen away, “Alexis, play Joe Smooth, Promised Land.” If used for good, social media can provide a vehicle for change.

Whilst scrolling through my Instagram feed I’ve noticed posts from DJ’s of sets and photos from their gigs in Australia. My life revolves around environmental awareness - I'm the Founder of a Circular Economy startup and 'plastic free' group. Add to that the fact I’m an HSP and you have a recipe for seeing glaring opportunities to help effect change. A comment about how hot it is (I won’t go into more detail than that) and seeing flame emoji’s being used in the comments boxes sends an odd, uncomfortable jarring sensation through my mind. I can’t help but think that not far from where the posts were written, from their DJ booth, people and animals have lost their lives or homes and entire ecosystems have been decimated.

I’ve been trying to get my head around why there’s no acknowledgement. Here’s what I’ve come up with.

1. Not wanting to taint the party atmosphere with ‘real life’ stuff.

2. Guilt or shame because of the narrative around DJ’s, flying and climate change.

3. Not at all bothered by it – it’s simply not on their radar.

4. It’s not the right platform or outlet.

5. It’s not something they want to comment on.

6. Unaffected by it.

7. It’s not relevant to their job.

8. It’s not their responsibility.

9. Shit happens all the time no matter where we go – we’re acclimatised.

10. Other reason number 10.

No matter what the reason, how can influential DJ’s help normalise the climate conversation?

"Music is the answer to our problems"– Danny Tenaglia.

Music has the ability to bring people together. This puts renowned, ‘superstar’ DJ’s in a unique, empowering position. They fly all over the world visiting many cultures, playing to crowds of hundreds or thousands every other day. Modern day saints in a place of worship. The DJ booth - the altar. The congregation - the crowd. The euphoric, uplifting music coursing through every body. We even have the ‘Jesus’ pose.

DJ’s have thousands, or millions of followers on social media. As a collective, DJ’s have a unique combined voice. A loving, creative voice that could be used to build awareness and create a culture of people who demand change. Yes it’s uncomfortable and might take a bit of the shine off the fun of clubbing and dancing or IG feeds, but that’s where we’re at. Reality. If we don’t do something about the effects of climate change, there will be no dancefloors to play, dance and enjoy. We need to normalise the climate conversation and as humans we need to take action. We need to make fixing climate change ‘business as usual’.

I believe the dance and electronic music industry has the power to influence positive action. We can use the power of music to break down barriers, to unite humans under one roof. Our house. A nation of earth lovers.


7 views0 comments

Recent Posts

See All

Call me anything you want, just don’t call me a consumer

An invitation to call me anything, except the ‘c’ word…how’s that for opening myself up to being called every name under the sun. If I was a social media ‘influencer’, or cared about the opinions of s

You don’t really believe in human rights do you?

Can we say we support human rights and buy or sell on Amazon? Ok. First thing’s first. Full disclosure. Because I can’t really wax lyrical about how bad Amazon is and not be honest about my spending o