The home of 

Conscious Humanism.

Hi, I'm Jaxx. I love to dream and think about how we can make the world a more wonderful place for all. So I decided to put those hopes and dreams into words. It helps to write stuff down doesn't it?

Language fascinates me. It has and can help shape humanity, the choices we make, how we live and, of course, communicate. I've created The Conscious Dictionary in to which I'm adding new words for a new future. Because words matter.

I write articles about sustainability and came up with the term 'Conscious Humanism' in 2019.  What is it? In short, it's the antidote to 'consumerism'. Hop, skip or jump over to my articles if you want to know more. Or don't. Your call!


I'm a self proclaimed, 'poet in practise', a hobby born out of lockdown. And at the beginning of 2021 decided to spread my poetic wings and have a go at writing a short story. A story about how we fix the world - so, you know, nothing major. You can read the story so far here.

In a nutshell, Born Sullivan is me - Jaxx Bruce. And I'm all about sustainability. I love language. I believe that our use of correct language is crucial if we want to solve the climate crisis. Honesty and transparency is key.
I'm a marketing professional with 20+ years of experience under my belt - corporate, and not so corporate. It was a career that wasn't making me feel fulfilled, so here I am writing about my thoughts on the ideology of 'Conscious Humanism'.
I earn my (earth's) crust by helping other (preferably sustainable ) purpose led businesses with marketing, communications, sustainability strategies and incorporating positive small actions into your business values. 

I love writing. Here you will find my articles about Conscious Humanism and sustainability.

I hope you grab a coffee (or your weapon of choice), take a break and have a read…

Enjoy :0)

I have spent the last few years working on my own Circular Economy bathroom homewares startup. So I know a bit about sustainability and Circularity. I would be delighted to help you get on the road with that, or communicate what you are already doing more clearly.
I'm also happy to put my 20+ year marketing career to good use helping conscious led, purposeful people in business. 
Please do get in touch if you would like to chat more.

Work with me






Build Something - for a month, a quarter, a year or something more strategic, I will Build Something. We’ll do a Brain Storm (jeez this BS thing is working out well isn’t it?) together or I can do it for you and present our ideas and suggestions. Once we’ve agreed what needs done, I'll plan it. It’s up to you if you can execute it yourself or if you need me to do that too.

It's your call.




Blog Some — you might have noticed I'm not too bad at the writing thing. Although some might disagree (you can’t please everyone). If you do like my writing, then I can write for you.


i’ll adapt to your audience, your style and get into your way of thinking. I’ll write about stuff that matters to you and your business. It also helps your SEO.




Breathe a Sigh - of relief. When you need a new website and new words for your website but you don’t have the time or expertise. We can help you write the copy you need to send to your website developer - if your website developer can’t do it for you or you need a fresh pair of eyes.

If you get stuck with what to write on your social media posts, I can do that too. I'll tailor posts to your brand tone of voice. 





Be Sustainable - we have a particular love for businesses and startups who are embracing sustainability. And we don’t mean simply saying it on your website. We want all Scottish businesses to include real, tangible sustainable thinking and practices into their business - embed it through core values and make it part of everyday life. We can discuss this with you and set out a plan to get you started.




Best Shift - We live in a world where we continue to take from the planet, make stuff and then waste it. We need to shift this thinking and doing by closing the loop and moving to a world without waste. Where we mimic nature and utilise everything as a resource. We have experience and are passionate about circularity and we are here to help you move to a zero waste business.




Becoming more sustainable can be as simple as introducing reuse schemes instead of having disposable items in your office, club or bar. Or maybe you could change everyone's browser to Ecosia (who plant trees for every search). Or what about switching to a renewable energy supplier?


If you and your business or organisation would like to be future thinkers by taking action today, please get in touch.


Born ready when

you are

Hi, I'm Jaxx (Jacqueline). I’ve being getting my marketing groove on for around 20 years now, with my full time career culminating at a prestigious car brand. It proved to be just what I needed to make me realise that I wanted more than a career. I knew I had to pursue my own thing - starting a business that would do good things.


So I moved back to the mother land and founded the startup, Undisturbed. A sustainable bathroom homewares brand, on a mission to make sure everyone around the world can step into a clean, mindful shower everyday. We’re thoughtfully designing and developing a range of functional and beautiful products that are safe and sustainable whilst striving towards being a fully circular brand.


This is one reason why I love working with startups and small businesses. And it’s also why I’m particularly keen to work with you if you’re serious about or would like to get serious about sustainability, the Circular Economy and looking after people and planet whilst making a profit.


If you'd like to work with me, I can help you with being more sustainable, how to move towards sustainability and how to communicate sustainability to your internal or external customers. So please drop me a note to get the ball rolling. How will we work together? You tell me what you need, I’ll tell you if I can do it and you tell me if you want me to do it. After we’ve established all that, it would be good to meet up in person or catch up on Zoom. If you need something I’m not able to do myself, I may know someone who can.


Join me on Instagram 

  • Instagram



I work with Brian and the team at CPL Software managing every aspect of their marketing on a regular weekly basis.




I've been working with Brian and the team to launch their new reporting app. 

I'm helping Shirley develop her first website and working as and when she needs us with her marketing. 




Another ongoing project I'm working on for Brian and the team. Launch of a new app where I manage the marketing week to week.

Morag asked me to bring her beauty business online with a simple website. Which we did.

My startup project is Undisturbed. The world needs to be redesigned and we're doing our bit by rethinking bathroom homewares for a more sustainable future.



Find out our availability and how we might be able to help you and your marketing by emailing us or using the form.


Email us

We are currently based in Dumbarton, near Glasgow and Loch Lomond. But now that we're all used to zooming, location is of no consequence. 

Until we face to face again...

Thanks for submitting!